Set the strategy.
Track the results.
You bring the business knowledge; we build the strategy.
Just answer key questions in small, flexible steps, and we turn your answers into full financial, operational, people, and commercial plans you can track, adapt, and grow over time.
First, Create Your Strategy
Built on your own thinking
Every question is designed to draw out what you already know about your business — the strategy is always yours, never a generic template.
Supported by AI
Once you’ve worked through the thinking, AI helps turn it into clear, polished writing. You always have the final say.
Approved by you
You review and edit every AI draft before it becomes part of your Strategy Document — nothing goes in without your sign-off.
Next, Build a Plan You Can Track
Build Your Plan
Your strategy becomes a working plan — like the Marketing Action Plan built from your Commercial Strategy — ready to update as things change, not filed away and forgotten.
Set Your KPIs
Set targets for the numbers that actually matter to your business — across financial, commercial, operations and people.
Track Your Actuals
Enter your real numbers as you go and see exactly how they compare to your forecast and the KPI targets you set.
Choose what you need
Work on a single area, or get everything with the full Business Plan.
Financial Plan
Model revenue, costs and cashflow, see exactly when you break even, and track how reality compares as you go.
Operations Strategy
Plan how the business actually runs — delivery, capability, and process.
People Strategy
Build the culture, hiring, and leadership approach behind your team.
Commercial Strategy
Marketing and sales together — who you’re for, how you win them, and an ongoing plan to act on it.
The Business Plan
All four modules, plus an executive summary, strategic priorities and a risk register — compiled automatically into one document you can download any time.
Already on a single module? Upgrading later takes £39 off automatically.
Stratups is for founders doing it themselves. Growth Match is for founders who want real people alongside them.
- ✓ 1-to-1 expert support
- ✓ Direct access to funders
- ✓ Same login — works on both